21 industries. One playbook engine.
SMB growth playbooks pre-built for 21 service industries. Each industry pack carries the pain points that land, the messages that work, real pricing benchmarks, and a read on how that kind of buyer behaves. Add a new pack and the engine adapts.
What it does
MAXI is the operating layer between the Sales Engine and your industry. It encodes "how to sell to dentists" or "how to sell to roofers" so the rest of the platform knows exactly how to talk.
21 industries ready
Construction, dental, cleaning, restaurants, moving, beauty, legal, consulting, real estate, mortgage, logistics, fitness, accounting, and more. Each pre-modeled.
Pain signals per industry
5-10 known pain points per industry. Outreach references the one that matches the lead's research signal — never a generic pitch.
Value props that land
Industry-specific value propositions. Insurance brokers care about commission yield; restaurants care about no-show rate. MAXI knows.
Pricing benchmarks
Each industry has reference pricing baked in. Quotes match the market without manual research.
Learns your buyers
It starts with a read on how each kind of buyer behaves, then sharpens it from real results. Your outreach gets better every month.
Add your own industry
Not in the 21? Add your own industry pack with your pain points, your messaging, and your benchmarks. The platform picks it up right away.
Who buys this
MAXI is for operators selling across multiple SMB industries. If you're a digital marketing agency, MSP, or B2B services firm targeting 3+ industries, MAXI is the difference between generic and surgical outreach.
Multi-niche marketing agencies
One platform, every client's industry handled correctly. Stop building a custom CRM per client.
IT services for SMBs
Sell to dentists, lawyers, accountants with industry-specific positioning instead of "we do IT for everyone."
HR, payroll, bookkeeping, marketing
Your buyer changes by industry. MAXI's industry packs adjust outreach without you rewriting templates.
How it works
Pick your industries, plug in the packs, and the engine takes over. It sharpens from real results over time.
Choose industries
Pick from 21 ready-made, or add your own. No technical work required.
Calibrate
Edit pain signals + value props + benchmarks to match your offering. Five minutes per industry.
Run outreach
Sales Engine pulls industry pack per lead. Outreach is industry-specific from word one.
Learn + refine
It learns how each kind of buyer behaves from real results, so your outreach improves every month.
Pricing
Talk to me
- 21 pre-built industry playbooks
- Pain signals + value props + pricing benchmarks per industry
- Buyer insights that learn over time
- Custom industry pack authoring
- Per-industry conversion analytics
- Integration with Sales Engine outreach
Add-on to Sales Engine. Standalone version planned for late 2026.
See your industry run.
20-minute call. I pull up your industry's playbook and show you the industry pack + outreach examples.
Book a demo